 |
| Rail Travel in India |
| Indian Rail travel is recently in boom as more and more travelers prefer the trains over air owning to the increasing cost of domestic airfares due to surcharges and changes in tax structures. |
| Rail and MNYL tie up |
Indian Railways and Max New York Life enter into Partnership to foster enriched customer experience. From now on, Chennai, Bangalore and Trivandrum Rajdhanis will wear a completely new look. Northern Railway and Max New York Life (MNYL) Insurance in an act of Public Private Partnership (PPP) have joined hands to provide passengers a new travel experience. This is in line with the many inventive and bold decisions to increase customer service standards and profitability of Indian Railways. The PPP will include Indian Railways and MNYL, CTS Management (Eureka Forbes) and Peacock Media. MNYL would provide passengers on three routes of the premier Rajdhani Express trains viz., Delhi – Bangalore, Delhi – Chennai & Delhi – Trivandrum with upgraded services like high quality flooring, clean toilets, soap dispensers, tissue paper dispensers, deodorant based toilet flushing system in toilets, automated fragrance dispensers in the compartments and trained housekeeping staff on-board to maintain these services throughout the journey. MNYL on the other hand would be allowed to brand the entire train. The train would be vinyl wrapped in Max New York Life brand colours on the outside and brand signage would be on display inside as well. |
|